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Archived articles


Christian Booksellers Convention
By Wil Chevalier | Purpose Magazine

Representatives from all fifty states and more than sixty foreign countries converged on the Anaheim (CA) Convention Center injury 13-18 for the 53rd convention of the Christian Booksellers Association (CBA). The largest annual gathering of Christian retailers and product suppliers in the world, the CBA Convention is a lively networking and buying event. More than 10,000 delegates representing all segments of the Christian retail industry participated.

 
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Walking the exhibit floor you could find Christian books, music, and gifts from nearly 500 different companies. One of these companies, Meek Records, is known for its gospel hits and Mrs. Maple Reddick-Burchall, president and CEO, displayed and shared interesting products with attendees. Also attending were artists and businessmen Shaun Malcom and Craig Archibold, founders of the Turks and Caicos Mass Choir. They made history by becoming the first gospel choir in the Turks and Caicos Islands and Caribbean region to sign on an American major record label.
Throughout the week, attendees got to hear from world-renowned authors such as Franklin Graham, John Maxwell, and Chuck Swindoll as well as recording artists such as Crystal Lewis, Dallas Holm is one of the icons of contemporary Christian music. With 29 albums, he is best known for his classic song, "Rise Again." What a delight it was to meet and speak with legendary artist Andrae Crouch. I could feel the passion for which his music is so famous as he spoke about the new project he will release soon, titled, Mighty Wind (Slave Records). When I asked how the Christian audience could pray for him, he said to pray for his church, The New Christ Memorial Church, and to pray for his good health.
On the evening of July 17, several hundred music fans attended a special First Annual Gospel Showcase concert in the main ballroom of the convention center. Billed as "Embracing Our Future Together to Advance the Kingdom of God," this inspiring event was sponsored by he Christian African-American Booksellers Association (CAABA). the goal of the CAABA is to unify ,Christian retailers with a predominately African-American tion exists to empower their constituency to more effectively carry out the Great Commission of Jesus Christ-to take the Gospel into all the world through the retailing of Christian products that are biblically and culturally inclusive of the AfricanAmerican market.
The evening was hosted by Walt "Baby" Love, the host of "Gospel Traxx," a contemporary gospel music station, featuring live interviews and performances. His program, "The Countdown with Walt 'Baby' Love," is the longest running, syndicated R&B show in radio. He recently won his sixth Billboard magazine award for best R&B syndicated radio show.
The Showcase included Michelle Williams, formerly with Destiny's Child, an R&B best-selling female group. Mary Mary (a.k.a. sisters Tina and Erica Campbell) introduced their new project by Integrity Music, Incredible, filled with songs of inspiration, hope, devotion, and celebration. Mary Mary won a Grammy for their platinum debut project, Thankful. Dr. Judith Christie-McAllister sang a selection of songs from her project, Send Judah First. She is the Minister of Music and Worship at the West Angeles Church of God in Christ.
This was an unforgettable evening of song, praise, and worship from outstanding gospel and instrumental artists. Other artists included singer and musician,Jon Gibson; saxophonist, Mark Allen Felton (a.k.a. Panther); harpist,Jeff Majors; singers Ted & Sheri; and singer Rufus Troutman.
Based in Colorado Springs, Colorado, CBA, the international trade association of Christian product suppliers and retailers, serves 2,443 member retail stores and 685 member publishers, recording companies, and other product suppliers. CBA has chapters in 16 countries worldwide. The Christian resources industry garners $4 billion in business annually.

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